Latitude is an indoor sports park brand that originated in Australia, and established its first Chinese branch in Beijing. Shanghai Latitude Sports Park occupies 5,000 m2, and still is the largest indoor sports park in China. The word "latitude" implies space and freedom, and the sports park has extended the meaning of the Latitude brand by expressing a dynamic sensation through a multipurpose indoor sports park combined with outdoor topography. The sports park is geared toward healthy family and company activities. We provide a Party Room banquet service, which is suitable for children's birthday meals and all kinds of banquet activities. Together with sports activities, this dining service makes our facilities worth a trip. The recreation outdoors concept is expressed through sports for all and leisure recreation, and represents an extremely interesting shift from the conventional impression of rough and challenging extreme sports to a more refined and specialized sports space. Mountain and water features have been converted to spatial forms.
The 4F area relies on such suitable-for-everyone sports facilities as trampolines, zip lines, and rock climbing to create a holistic brand image, and also employs the brand colors in conjunction with lamps and visual effects to create an all-new concept indoor sports park. Simple lines, running tracks, and hill shapes give the space a dynamic sensation and promote social interaction. The vertical core transport function is expressed through stairs with the form of a projected a contour map.
The two types of spatial functions are connected through stairs with different layers, like on a contour map, and the junctions of large and small circles providing places for customers to sit or stand, which makes the area a scenic appearance and also encourage interactions. We expect that we have created a highly stimulating customer experience.
5F is geared towards banquets and parties, and extends the park concept by using earth colors and running tracks as key elements. Large and small party rooms rely on bright colors to give customers a visual treat, and various sliding doors satisfy functional needs. The design of doorways also builds on the hill shape, and lines are used to present the form of hills. The brand is presented on the fourth floor, while the fifth floor adds Australian elements and expresses the brand image.
The chief material on the fifth floor consists of orange perforated panel, which incorporates the brand color and some light industrial elements; the materials are the same as in the party rooms, and foster a holistic brand image and remodeling value.
PROJECT NAME: Latitude Sports Park
ARCHITECT OR ARCHITECTURE FIRM: ART XYI Design Group
COMPLETION YEAR: 2018
BUILT AREA: 5,000m2
PROJECT LOCATION: Hongqiao Tiandi Shopping Mall, Shanghai, China
STUDIO WEBSITE: www.tri-images.com
LEAD ARCHITECT: Mac Huang
TEAM: Eva Yuan, Carrie Meng, Mandy Lin, Kara Wang